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User Sense

Conduct tree testing to test your menu structures

Conduct (un)moderated tree tests to test and validate the effectiveness of your menu structure. Use our tester database or choose to invite your own testers. Are you looking to outsource your research activities? Then check out our Research Service.

Book a demo Create an account
Build your own tree(s)

Recreate your menu structure by setting up your own tree(s) in our dashboard.

From data to insights in no-time

Avail of our advanced tree testing analysis features to distill key insights. 

Transparent pricing

No hidden costs with our transparent pricing model.

Tree testing

The process

Recruiting testers

Invite your own testers

Tree testing analytics

Conduct moderated or unmoderated tree tests

Choose whether you want to conduct moderated tree tests or unmoderated tree tests to evaluate the findability of your content. Not sure which method to choose? Then consider combining both methods.

Test one or multiple trees in one user test

You can easily build your own trees in our dashboard. Curious to find out what tree is most effective? Then consider combining two trees in one user test or opt for two separate tests. 

Ensure good insights by using our preview mode

Make sure the test is exactly as you want it to be by using our preview mode. In preview mode, you can walk through the test without being recorded so that you can see what the tester sees. 

Book a demo Go to features
1 - Create a test and select a recruitment method

Create a test via the dashboard. Indicate how many sessions you want to do, set the session length and decide whether you invite your own testers or make use of our tester panel. 

2 - Activate the test and get results within hours

After activtating the test, testers who match the recruitment criteria will be notified and asked to take part in the test within the next 72 hours. 

3 - Analyse tree testing data and export the results

Go from data to insights in no-time by making use of our advanced analytics provide insight into the succes rate, directness score and time taken. Measure first click and path measures to gain additional insights or choose to export the results. 

Tester recruitment across Europe

We can help you to recruit testers across Europe. Our strongest markets are the Netherlands, Belgium, France, Germany and the UK. However, we also facilitate the recruitment of testers in other European markets. 

 

Clear instructions and local support means hassle-free recruitment

With the use of auto-reminders, instructions and localized support we reduce friction in the recruitment process. We take care off the operational part, so that you can focus on the research. 

We heavily invest in tester quality

The quality of any study is dependent on the quality of the testers. We get this. This is why we have implemented various quality control mechanisms and a detailed quality assurance policy.

Make use of a private pool

By creating a private pool you make sure that the testers you invite will not be invited for any other projects via our platform. Invite or delete testers at any point in time and maintain full control over customer data. 

Invite your own testers to participate with two clicks

You can easily invite customers to participate in the test. Simply enter their e-mail address and name in order to send out the invite and instructions. Avoid no-shows by working with auto-reminders. 

Make use of our instructions and support

To avoid any confusion, we have detailed and localized instructions available that can be sent over to your testers. 

Succes rate, directness score and time taken

Use key tree testing metrics to distill key insights from your study.  Look at the succes rate, directness score and time taken to find whether users were able to complete a tree testing task effectively.

First click, path measures and path destionations

Interpret key tree testing metrics with the use of first click, path. measures and path destinations to find out which tasks were hard to complete and at what stage testers got distracted in the process. 

Share and export the results

Invite an unlimited amount of colleagues to the dashboard or choose to export all results to store these locally. 

 

Learn more about tree testing

Want to learn more about tree testing? Then read the article on tree testing to get you up to speed in no-time.

Learn more about tree testing

Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly

Yes. We adhere to all privacy regulations in Europe, which means we store data in Europe. For specific questions with regards to GDPR, please do not hesitate to contact us

We have implemented a wide range of quality control measures to guarantee tester quality. We manually check all unmoderated sessions. For moderated sessions or interviews, customers can reach out to us within 24 hours to flag any issues. 

We use a wide range of channels - ranging from offline advertising to online campaigns - to make sure that we build up a tester database that is representative of the population. In addition to this, we have translated and localized tester sign up processes so that all testers can sign up in their local language. 

Yes, we have multiple bulk packages available in which a discount is included. 

We operate in all European countries. We have the strongest presence in the Netherlands, Belgium, Germany, France and Spain. However, our platform can be used in any country. We can facilitate recruitment and research services across Europe. 

Yes, we can take care of tester incentives. In addition to providing advice on the incentive itself, we can process tester payments within two business days after completion of the session. 

Yes, you can invite self-recruited testers for interviews or user tests via our platform.

Yes, we welcome all Europe-based agencies. In addition to an agency account, agencies can also avail of our Agency Network. Please book a demo with us for more information. 

Knowledge base

Sharing our knowledge and expertise is at the very core of what we do.